A respected Swiss name returns with a watch that feels both timely and timeless. The new Monceau Model 01 reintroduces a long-dormant marque with the kind of thoughtful execution and wearable design that collectors and newcomers alike can appreciate.
A Forgotten Swiss Brand, Revived with Purpose
Originally founded in the early 1950s, Monceau was once known for its mechanical chronographs, including those powered by Valjoux 7734 calibres. Like many others, the brand disappeared during the Quartz Crisis of the 1970s. Fast forward to 2025, and designer Simon Ryan, a watch collector with a discerning eye, has brought Monceau back to life—not through nostalgia, but with a modern, integrated sports watch that honors the past while looking ahead.
The Model 01 is the first chapter of this revival. It blends Swiss watchmaking heritage with a clear design philosophy rooted in comfort, balance, and versatility. In a saturated field of sports watches, Monceau manages to find its own voice.
Compact, Solid, and Thoughtfully Constructed
At 39mm in diameter and just 10.2mm thick (8.4mm without the crystal), the Model 01 hits the sweet spot for everyday wear. Its faceted stainless steel case is primarily brushed, with polished accents adding depth. The proportions are compact but assertive, enhanced by an integrated bracelet that complements the case geometry with faceted H-links and a polished centerline.
The dial—available in four textured variations—features a unique ripple motif inspired by dramatic landscapes: the red dunes of Riyadh, the volcanic sands of Iceland, and the frozen terrains of Antarctica. Whether solid or fumé, each version offers a high level of detail, punctuated by applied luminescent markers and a beveled date window at six o’clock.
Inside beats the Sellita SW210-1 Élaboré, a hand-wound movement chosen for its slim profile and tactile appeal. Beating at 28,800 vph with a 42-hour power reserve, the SW210 is visible through a sapphire caseback and features Geneva stripes and an engraved “M” logo on the bridge. Water resistance is rated at a solid 200 meters, reinforcing the Model 01’s go-anywhere nature.
For Collectors Who Value Quiet Sophistication
The Model 01 isn’t trying to be louder or flashier than its peers—it’s trying to be smarter. With its moderate dimensions, high-end finishing, and micro-adjustable folding clasp, it feels made for those who appreciate restraint over ostentation. The integrated design clearly nods to the greats of the 1970s, but the ripple dial texture and confident proportions give it a modern edge.
This is a watch for collectors who enjoy mechanical engagement, but who don’t need to shout about it. The hand-wound movement adds intimacy to the wearing experience, while the sharp case lines and strong water resistance make it equally suitable for casual or dressed-up occasions.
Smartly Priced and Ready for a New Chapter
The Monceau Model 01 is launching on Kickstarter with Early Bird pricing starting at $745 USD, and a future retail price of $1,149 USD. Two additional strap options will also be available. For a Swiss-made, elaboré-grade mechanical watch with this level of execution, the value proposition is undeniably strong. It’s not about reinventing the wheel—it’s about refining it, with care, taste, and a nod to a forgotten name worth remembering.
