Citizen’s latest Tsuyosa 37 models don’t reinvent the wheel—but they refine what already worked. With new sunray-finished dials in blue and purple added to a 37mm case, they balance flair and restraint in a segment crowded with over-promises. For collectors who appreciate subtle design choices, these are updates that elevate without overstating.
Context: Citizen, Its Positioning, and the Tsuyosa Line
Citizen has long been known for quality at accessible prices, with a strong foundation in durable design, in-house technology, and everyday reliability. The Tsuyosa collection, launched in 2022, embodies this ethos: affordable automatics inspired by the 1970s integrated-bracelet sports watch trend, but without the steep premiums. When the Tsuyosa 37 appeared earlier this year, it answered the call for smaller proportions, scaling down from the original 40mm.
Technical Detailing That Matters
The stainless steel case measures 37mm in diameter, 11.5mm thick, with a compact 43mm lug-to-lug that wears easily on most wrists. It features a flat sapphire crystal with a magnifier over the date and a mineral exhibition back showing the calibre 8210. This automatic runs at 3Hz with a 42-hour power reserve, equipped with hacking seconds for precise setting. Water resistance is 50 meters, sufficient for daily wear, while the three-link bracelet with brushed and polished surfaces completes the package.
Aesthetic & Lifestyle Read: Who It Suits, What It Signals
The blue version offers a classic dark tone, refined enough for office use yet lively under light. The purple edition is more daring, aimed at wearers who enjoy expressive colors while keeping a sleek profile. Both dials feature luminous markers and hands, framed by the angular bracelet design that nods to luxury sports watches but remains approachable. These are everyday pieces, built to slide seamlessly from workdays to weekends.
Conclusion: Value, Pricing, and Availability (My Take)
The new Tsuyosa 37s strike an admirable balance of proportion, finishing, and value. They are not about mechanical fireworks but about offering an honest, enjoyable automatic with character. At around $315 to $330 USD, they stand as some of the most compelling options in their segment. Available from September 2025 through Citizen’s usual channels, these colorful Tsuyosa models are proof that a watch can be both accessible and thoughtfully designed. And you like the look but are looking for something shinier, check out these three Tsuyosa 60 models released earlier this month; and for something even cooler, the Series 8 Ice-Blue NB6051-59L is worth taking a look at !
