Mido continues its subtle yet steady rise with the new Multifort TV Big Date Titanium, a piece that blends neo-retro charm with contemporary materials and refined execution. By introducing a full-titanium version of its square-tonneau watch, Mido gives its 1970s-inspired design a lighter, more technical feel — proof that the brand knows how to evolve its icons without losing their soul.
A brief look at Mido’s position and the Multifort legacy
Founded in 1918, Mido has long stood for the kind of understated Swiss reliability that speaks through design rather than marketing noise. The Multifort line, launched in 1934, is one of the brand’s oldest and most enduring families, celebrated for its robust construction and sporty-chic appeal. When the Multifort TV Big Date returned in 2023, it revived the cushion-shaped cases of the 1970s — a period of bold experimentation for Mido — combining nostalgia with modern precision. This new titanium edition takes that formula further, reinforcing the line’s mix of heritage and technical innovation.
Lightweight strength and a focus on comfort
At 40 mm wide and 39.2 mm lug-to-lug, the titanium case is compact yet substantial on the wrist. Its fully satin-brushed surfaces enhance the tool-watch attitude, while the rectangular profile feels unmistakably vintage. Mido didn’t simply swap materials: the titanium version weighs about 30% less than steel, improving balance and daily wear comfort. The sapphire crystal is slightly domed, amplifying the “TV screen” visual signature that gives the model its name.
Inside ticks the Caliber 80 Big Date, Mido’s long-running automatic movement offering 80 hours of power reserve and the brand’s signature large dual-disc date display at 12 o’clock. The movement is based on the Powermatic 80 architecture and features a Nivachron balance spring for enhanced resistance to magnetism — a meaningful upgrade in real-life reliability.
A bold dial made for modern lifestyles
The dial is where this new reference truly shines. Offered in a smoky grey gradient, it combines vertical brushing at the center with a darker periphery, creating depth and subtle play with light. The applied indices and hands are filled with Super-LumiNova, ensuring perfect legibility even in low light. Together, they give the piece a sporty yet urban energy that suits both casual and professional settings.
The integrated rubber strap mirrors the case’s lines and underlines the cohesive design language. It’s supple, modern, and water-resistant up to 100 meters, making the watch perfectly capable for daily adventures — from the office to the weekend outdoors. For those who like the feel of a bracelet, Mido also offers a titanium alternative with polished center links.
A versatile statement of quiet confidence
The Multifort TV Big Date Titanium feels tailor-made for enthusiasts who value technical substance over marketing spectacle. It’s not a watch that screams for attention, but rather one that rewards a closer look — from the crisp brushing to the subtle color gradation and precise machining. Mido demonstrates once again that within the Swatch Group’s mid-range, it remains one of the most consistently refined players.
Priced around $1,250 USD, the new Multifort TV Big Date Titanium is now available through official Mido retailers and the brand’s online boutique. It offers a compelling blend of lightness, design heritage, and mechanical reliability — all wrapped in a format that feels refreshingly contemporary.
And honestly? It’s the kind of watch that makes you smile every time you catch it glinting under the light — understated, capable, and quietly cool. Still, I think I prefer the blue Multifort TV Chronograph !
