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Swatch Just Launched the Most Unexpected MoonSwatch Yet

Swatch’s latest MoonSwatch just might be its most poetic. The new Mission to Earthphase – Moonshine Gold introduces a new moonphase complication, and yes — it features Snoopy sleeping on the moon. Combining lighthearted design with thoughtful execution, this release expands the MoonSwatch narrative while tapping into Omega’s heritage in a genuinely creative way.

Swatch and Omega, Still Rewriting the Rules

When Swatch and Omega launched the original MoonSwatch collection in 2022, they upended industry conventions. Affordable, playful, and unmistakably tied to the legendary Speedmaster, the MoonSwatch became an instant cultural phenomenon. While the early hype has mellowed, the collaboration remains a powerful bridge between Swiss watchmaking prestige and mass-market accessibility.

The Mission to Earthphase – Moonshine Gold marks a pivotal moment in this evolving saga. Not only does it introduce a new complication, but it also highlights Omega’s continued experimentation with Moonshine Gold, the brand’s proprietary yellow gold alloy. Despite its plastic roots, this MoonSwatch subtly elevates the line while keeping its approachable DNA intact.

A Moonphase Watch, with a Dreaming Beagle on the Dial

Technically speaking, the Earthphase model is built on the familiar 42mm bioceramic case of the Speedmaster MoonSwatch. This time, however, the color palette leans into calming earth tones: a creamy white case, a sunray blue dial, and white subdials with charming details. The standout feature is, of course, the moonphase complication at 6 o’clock, where Snoopy appears sleeping on the moon, surrounded by a starry sky that glows in the dark.

The central chronograph hand is coated in Moonshine Gold, an alloy introduced by Omega in 2019 that resists fading better than traditional yellow gold. While the hand is only a minor aesthetic touch, it serves as a symbolic bridge between the MoonSwatch and its Speedmaster Moonwatch sibling.

Inside is a quartz chronograph movement, reliable and precise, allowing for the moonphase display as well as the traditional three-register layout. The Moonphase is purely visual and non-functional in the traditional astronomical sense — but its execution is crisp, whimsical, and utterly charming.

Whimsical Yet Wearable: Who Is This For?

This MoonSwatch doesn’t pretend to be a collector’s grail or a tool for astronauts. Instead, it’s a conversation starter, a mood lifter, and a playful tribute to horological storytelling. It’s ideal for those who appreciate design, who grew up with Peanuts, or who simply want a watch that feels both significant and fun.

Its white and blue colorway makes it one of the most versatile and subtle MoonSwatch variants, while the glow-in-the-dark elements and Snoopy cameo add emotional warmth. It’s also a nod to Omega’s historic connection with NASA and the Snoopy Award — a clever wink for those who know.

Whether you’re a newcomer to watches or a seasoned collector looking for something light-hearted, this release manages to walk the line between novelty and nostalgia.

Final Thoughts: The Most Emotional MoonSwatch Yet

With the Mission to Earthphase – Moonshine Gold, Swatch has created a MoonSwatch that feels genuinely new — not just a color variation, but a thematic evolution. It offers the first true complication in the series, infuses it with Omega’s premium alloy, and ties it all together with emotional storytelling through Snoopy.

Priced at $380 USD, it remains accessible and is available through select Swatch stores only. Expect long queues and limited availability, as always. Sometimes, it’s nice to see a watch that doesn’t take itself too seriously — but still knows exactly what it’s doing – just like the brand did with the Blancpain x Swatch Green Abyss !

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