With its distinctive case shape and vibrant summer hues, the newly announced Rado Anatom Automatic watches bring fresh energy to a design rooted in the brand’s daring 1980s experimentation. These new releases blend vintage edge and contemporary flair, wrapped in materials that underscore Rado’s ongoing commitment to innovation.
Rado’s Past Meets the Present
Founded in 1917, Rado has long carved out its place in the Swiss watchmaking world through its pioneering use of materials like high-tech ceramic and sapphire crystal. Often positioned as the avant-garde arm of the Swatch Group, the brand consistently pushes boundaries in terms of both design and construction. The Anatom line first emerged in the 1980s, standing out with its radically curved silhouette that hugged the wrist for an ergonomic fit. While Rado revisited this model in the past, 2024 marks its most vibrant and contemporary iteration yet — tailor-made for those who appreciate bold colors and futuristic forms.
Materials-First, With Comfort Built In
At the heart of the new Rado Anatom is a very specific design language: tonneau-shaped made of high-tech ceramic topped with a curved sapphire crystal. Measuring 32.5mm x 46.3mm, the watch strikes a slim profile at just 11.3mm thick, making it surprisingly wearable despite its statement-making design.
Inside beats the Rado R766 calibre, a reworked version of the ETA 2892 automatic movement. It boasts a power reserve of up to 72 hours, operates at 3 Hz, and is equipped with an anti-magnetic Nivachron hairspring, a significant upgrade for everyday resistance to electronic devices. The transparent caseback offers a glimpse of the movement, adding visual depth to the rear while preserving a water resistance rating of 50 meters.
But it’s the dial where the personality of each reference shines. The Summer Collection includes three colorways: Lemon Yellow, Lime Green, and Grapeful Red. Each dial features a gradient fumé finish paired with simple hour markers and Rado’s signature anchor logo. A matching rubber strap in bright tones rounds out the package, keeping it cohesive and sport-ready.
A Watch That Speaks to Design-Conscious Wearers
This watch isn’t for the traditionalist. The Rado Anatom is aimed at those who lean into bold expression, who see watches not just as instruments of timekeeping but as statements of identity. Its 1980s heritage nods to the early days of fashion-forward Swiss watchmaking, but with modern proportions and materials, it speaks to a new generation of wearers unafraid of color.
With its tactile rubber strap and lightweight ceramic case, this is a timepiece well-suited to summer wardrobes, beach weekends, or design-focused office environments. In a sea of round steel watches, the Anatom dares to stand out — and that’s precisely the point.
A Confident Step into Rado’s Future
The Rado Anatom Automatic Summer Collection successfully reinterprets a cult-classic design through a contemporary lens. The blend of curved architecture, vibrant palettes, and upgraded mechanics positions it as one of the more compelling mid-year releases for design-conscious collectors.
Retailing at $3,550 USD, all three models are now available through Rado retailers and the brand’s online store. As other brands flirt with retro, Rado fully embraces it — and spins it forward. Sometimes, all it takes is a curve and a splash of color to remind us why we fell in love with watches in the first place. And if you love the idea but are not ready to spend that much for a colorful timepiece, check out Baltic’s Hermétique Summer series !
