As collaborations go, few have been as charming and unexpected as the one between Dutch indie brand Rijke & Co and the world-famous bunny Miffy. With the Final Miffy Moonphase, the brand closes this whimsical chapter on a high note, blending high-end craftsmanship with childhood nostalgia in a piece that feels both collectible and emotionally resonant.
A Dutch microbrand with artistic roots
De Rijke & Co, founded by Laurens de Rijke in the Netherlands, has been slowly carving out a niche for itself in the world of independent watchmaking. With a clear taste for minimalist aesthetics and clever mechanical ideas — like the Rotating Case system found in earlier models — the brand positions itself at the intersection of design culture and horological innovation. The Miffy Moonphase series, born from a collaboration with the estate of Dick Bruna (Miffy’s creator), has offered a fresh take on character licensing in watchmaking. It’s not about gimmicks—it’s about storytelling through materials, proportions, and movement.
Ceramic elegance meets poetic complication
This Final Edition stands out with its fully white ceramic case, measuring a refined 38mm in diameter and a comfortable 11.3mm thick. The case is not only light and highly scratch-resistant, but also hypoallergenic — making it a sensible everyday companion. It houses a modified Sellita SW288-1, a Swiss automatic movement with a custom moonphase module. The display is subtle: a white-on-white Miffy silhouette slowly arcs across the moonphase aperture at 6 o’clock, echoing the quiet beauty of a full moon on a snowy night. The movement offers 38 hours of power reserve and ticks at a reliable 4Hz (28’800VpH). A domed sapphire crystal with anti-reflective coating ensures clarity, while a transparent caseback allows for a view of the decorated rotor.
Minimalist, poetic, and resolutely Dutch
This watch is for those who appreciate understated charm and design-driven watchmaking. It’s clearly not made for spec hunters, but rather for collectors with an eye for detail and a soft spot for cultural icons. The design is both minimalist and emotional, with a monochrome dial that lets textures and silhouettes do the talking. Despite the Miffy theme, it never veers into kitsch; instead, it retains the poetic restraint that defines both the brand and Dick Bruna’s original work. On the wrist, it wears like a small sculpture—balanced, thoughtful, and unique. Paired with a white rubber strap, the Final Miffy Moonphase looks effortlessly contemporary and unisex, ideal for both design lovers and indie watch collectors alike.
A farewell done right
With only 100 pieces available, this final edition marks the end of a brief but meaningful collaboration. Priced at €3,950 (around $4,615 USD), it positions itself in the mid-premium segment—where quality finishing and creative identity matter more than spec sheets. It’s available now directly from the brand’s website, but given the cult following of both De Rijke & Co and Miffy herself, it likely won’t remain in stock for long.
For a final edition, this one feels exactly right—restrained yet characterful, emotional yet quietly technical. It’s a watch that speaks softly, but says a lot. If you ever needed a reason to smile when checking the time, Miffy’s moonlit journey around your wrist might just be it. And if you’re a fan of ceramic, check out Zenith’s latest collab with Time+Tide !
