As the world of watchmaking becomes increasingly digital, YouTube has established itself as the most vibrant platform for horology lovers. From in-depth reviews and industry analysis to humorous rants and collector insights, today’s best watch channels go far beyond product showcases—they tell stories, challenge conventions, and bring collectors together globally. Here are five must-follow YouTube channels that offer both substance and personality, shaping the way we experience watches in 2025.
Teddy Baldassarre: The Polished Professional
Teddy Baldassarre’s meteoric rise is no accident. His channel strikes a fine balance between expertise, accessibility, and visual appeal, with weekly reviews, top 10 lists, and industry interviews all produced to a high standard.
Despite also running a retail business, Teddy has managed to maintain an editorial tone that feels trustworthy and objective. His deep dives into specs and value-for-money propositions are especially useful for first-time buyers and seasoned collectors alike. He doesn’t just sell watches—he helps you understand them.
YoureTerrific: Passionate, Precise, and Personal
Hosted by Craig, YoureTerrific is a hidden gem among watch channels. It offers thoughtful, slow-paced reviews that prioritize tactile impressions, finishing, and wearability over hype. There’s a refreshing humility to the content, with a focus on the emotional and personal side of collecting.
Craig doesn’t chase algorithms or trends—he creates a space where watches are appreciated for what they are: crafted objects that live on the wrist and evoke stories. If you value depth over drama, this is one of the best voices out there.
Adrian Barker: Style Meets Substance
Formerly known for his channel Bark & Jack, Adrian Barker now presents under his own name, and with it has evolved a more refined, lifestyle-oriented take on horology. His content ranges from industry commentary to style advice and collector conversations, often infused with a distinctly British tone.
Adrian brings a collector’s eye and a designer’s sense of proportion, offering sharp observations on bracelet comfort, lume intensity, or dial color that others might miss. His recent collaborations and studio-quality production make this a go-to for anyone interested in both the look and feel of modern watch culture. And if you like Rolex, you’ll love the guy!
Nico Leonard: The Unfiltered Entertainer
If the watch world had a shock jock, it would be Nico Leonard. Loud, opinionated, and often hilarious, Nico’s content is fueled by raw passion—and a healthy dose of sarcasm. Let’s not even mention his hate for Hublot ! His “roast” style reviews, myth-busting rants, and real talk on value retention give the industry a needed shake-up.
But beneath the bravado lies a solid foundation of horological knowledge and business insight. Nico’s channel is not just entertaining—it’s also unexpectedly informative and commercially savvy, especially for those navigating the world of luxury watch buying and reselling.
Jenni Elle: A Collector’s Voice with a Unique Perspective
Jenni Elle brings a refreshing and articulate perspective to watch collecting, combining clear presentation with strong technical knowledge. Her reviews are balanced, well-structured, and visually engaging, making them accessible without losing depth.
She also offers valuable commentary on how watches feel and fit on different wrists, an often-overlooked angle in a male-dominated space. Jenni’s ability to speak to both seasoned collectors and newcomers makes her channel a standout in today’s horological landscape.
Final Thoughts: Personality Drives Passion
What unites all these creators is not just their knowledge, but their ability to communicate it with authenticity and passion. In a world overflowing with press releases and influencer placements, YouTube remains one of the few places where real watch enthusiasts speak directly to their peers.
So whether you’re debating your next purchase or just enjoying the journey, these creators offer inspiration, education, and a sense of community—one video at a time.
Thanks for reading—and if you’ve got a favorite creator we didn’t include, leave a comment or drop us a DM. We’re always looking for more reasons to open YouTube instead of our wallets. 🕰️
